FanCulture: The Evolution of Influence

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The full version of Bexy Cameron’s short film FanCulture: The Evolution of Influence is now available to view online for free on the Amplify website. Follow this link to view the film.

Synopsis:

A short film exploring the role fans could, and should, play in brands and marketing. Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion.

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