The Fan Studies Network

Call for abstracts
Marketing and Music in an Age of Digital Reproduction

Date: 18th of November 2016
Venue: University of Stirling, Stirling Management Centre
Deadline for abstracts: 1st of October
Please send your abstracts by e-mail to: Gary.Sinclair@stir.ac.uk
 

About the symposium
Funded by the British Academy and designed to develop contributions for a book to be co-edited by Dr Gary Sinclair, Professor Mike Saren and Professor Douglas Brownlie, this symposium will gather leading academics and practitioners (a maximum of 20-25 participants) to consider the current issues that surround marketing and music research and practice. While the emphasis regarding these issues has been dominated by the economic decline of the industry and the issues therein, such transformations have raised further philosophical questions regarding the nature and role of technological change in shaping markets (Heidegger, 1977; Elias, 2008). Similarly the everyday use of such technologies (Bull, 2006) in spaces such as work and leisure is worthy of further exploration.
Earlier marketing-related studies have focused on the direct impact of music on consumers and employees in retail and service spaces and its use in advancing commercial interests. Beyond this economic imperative, music has provided a context in which to explore broader issues concerning social class, subcultures and resistance (Hall and Jefferson, 1976), identity and the senses (Hesmondhalgh, 2008), gender (Goulding and Saren, 2009), commercial and artistic tension (Bradshaw et al., 2006) and hybridity and immateriality (Brownlie, 2009). These are all areas of research that can be used to generate and address new questions for marketing that are highlighted by the revolution in the technologies of music re/production and consumption. Importantly such research will offer ways in which to understand how music is created, reproduced, stored, accessed and shared. For example, what can we learn from this context about contested issues such as ownership, the sharing economy, how our music consumer data is tracked and used as a means of engagement? What can we add to our knowledge of consumer resistance, transformation and innovation and the strategic use of music by users in everyday life and producers in the marketplace? How well do existing marketing concepts and theories, such as co-creation, consumer engagement and consumer tribes, apply to this new music techno-marketspace?
This symposium should be of relevance to any researcher or practitioner with an interest in the creative industries and the topics outlined above. The inter-disciplinary nature of the topic should also encourage participants from a wide variety of research backgrounds who may also have an interest in contributing to the book.

Format
We are inviting abstracts (maximum of 1 page – i.e. 200-300 words) that address all topics concerning the theme of the symposium, not limited to the issues outlined above, from both academics and practitioners. Foregoing traditional formal presentations, successful abstracts will instead be divided into specific themes and discussed and developed within the working group of the symposium. Participants should also submit a very brief biography too (one paragraph max).

How to submit an abstract
The deadline for submissions is 1st of October. Authors responding to the call will be informed of decisions on their acceptance by the 15th of October at the latest. All submissions should have a cover sheet that includes the following information:
• Title
• Contact person’s name, institutional affiliation, e-mail address
The abstract should be no more than a page. A suggested approach would be to write it as a proposed chapter for the edited book, outlining potential research context, theoretical structure, research objectives or questions and a summary of findings if possible. We also encourage submissions from practitioners.

Registration and Accommodation
Accommodation can be booked at the University’s Management Centre upon request and further information on nearby hotels if required.
Places to this event are free and will include complimentary lunch, refreshments and music. Details regarding registration will be provided closer to the event.
You are welcome to circulate this invitation to colleagues and associates who may also be interested in this topic. Please do not hesitate to get in touch at gary.sinclair@stir.ac.uk should you require further information.
Dr Gary Sinclair

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