Transmedia Storytelling and Its Reception: Economies and Politics of Participation


Transmedia Storytelling and Its Reception:
Economies and Politics of Participation
Schloss Herrenhausen, Hanover
25-27 February 2015

Hailed by many as a paradigm shift in the way stories are told and experienced, transmedia storytelling has in recent years become a firmly established practice and presence in mainstream media. The conference “Transmedia Storytelling and Its Reception: Economies and Politics of Participation” brings together a group of national and international experts who will engage with mainly two aspects of the phenomenon. The first is the theorisation and specification of transmedia storytelling as a storytelling mode and a cultural product, for example in relation to intermediality, franchising, games and the notion of storyworlds. The second concerns the reception of transmedia narratives. Transmedial story set-ups can be highly complex and, especially when they involve the so-called social media, can challenge the traditional unidirectional model of textual communication. At the same time they raise questions about the means of creating audience immersion, about offers of participation and interactivity – or a lack thereof – and about the implications of transmedial narratives for notions of production and reception. Addressing psychological and physiological aspects of transmedia reception as well as questions of transmedia literacy and reception aesthetics, the conference offers an array of perspectives on the reception of transmedial narratives.

The conference brings together experts from the fields of media studies, literary studies, communication studies and cultural studies, as well as practitioners, journalists and editors. Speakers include Sarah Atkins (University of Brighton, UK), Martin Butler (University of Oldenburg), Elizabeth Evans (University of Nottingham, UK), Dorothea Martin (Das wilde Dutzend Verlag), Irina Rajewsky (FU Berlin), Pamela Rutledge (Fielding Graduate University, USA), Eckart Voigts (Braunschweig University) and Mark J.P. Wolf (Concordia University Wisconsin, USA).

One of the aims of the conference is to offer a platform for exchange among young scholars. We would therefore like to invite them in particular to join us and contribute to the interdisciplinary discussion that we are hoping to generate. For further information, please see the conference website:

Conference convenors: PD Dr. Monika Pietrzak-Franger (University of Hamburg)
PD Dr. Lucia Krämer (Leibniz University Hanover)

Contact: (Registration possible until 10 February 2015)

The conference is sponsored by the VolkswagenStifung.



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