TRANSMEDIA EARTH CONFERENCE:
GLOBAL CONVERGENCE CULTURES
Hosted by EAFIT University, Medellín, Colombia
In Association with Bath Spa University, UK,
Bournemouth University, UK &
University of Vic – Central University of Catalonia, Spain
3-Day International Conference: 11th – 13th October 2017
Carlos A. Scolari, Universitat Pompeu Fabra
Dan Hassler-Forest, Utrecht University
Matthew Freeman, Bath Spa University
William Proctor, Bournemouth University
In an age where the distribution and sharing of content across multiple platforms is increasingly accessible – and the attention span of audiences even more divided as a result – transmediality has become a key strategy for engaging audiences across media.
Much has been written about the role of transmediality in a Hollywood context, with scholars defining forms of transmedia intertextuality (Kinder 1991), transmedia storytelling (Jenkins 2006; Evans 2011) and transmedia storyworlds (Scolari 2009; Wolf 2012),
with others exploring the related roles of transmedia fans (Hills 2015; Booth 2016) and models of transmedia brand advertising (Tenderich 2015; Freeman 2016). And yet different countries, cultures and peoples around the globe are now beginning to define increasing
uses for transmediality, adapting this phenomenon in unique ways to different cultures, communities, businesses and industries – be it in sectors of film, television, publishing, journalism, leisure, radio and beyond, emerging in cultural arenas as diverse
as creative writing, museums, apps, virtual reality, activism and education.
With this in mind, the Transmedia Earth Conference aims to internationalise both the study and the practice of transmediality by providing a global platform for showcasing and
exploring the many manifestations of contemporary and historical transmediality around the world. The conference benefits from a network of international partner institutions, and is a collaboration between the Media
Convergence Research Centre at Bath Spa University, the Department of Social Communication at EAFIT University, the Centre
for the Study of Journalism, Culture and Community at Bournemouth University, and the Konekto
Research Group at the University of Vic – Central University of Catalonia.
The inaugural conference – hosted by EAFIT University in Colombia – seeks to map emerging understandings of transmediality and global convergence cultures. We are interested in hearing from both scholars and practitioners about research that examines emerging
contexts and meanings of transmediality as well as from interested parties about cutting-edge social and technological shifts related to media convergences. We invite proposals for formal presentations and performative, digital or video based works. Proposal
topics may address, but are not limited to:
- Transmedia storytelling and writing
- Transmedia branding and marketing
- Transmedia distribution and activism
- Transmedia apps and online games
- Transmedia web series and mobile devices
- Transmedia audiences and fandom
- Transmedia politics and education
- Transmedia heritage and leisure spaces
- Transmedia documentary and non-fiction
- Transmediality as a transnational phenomenon
Please send proposals (300 words) along with a short biography to the conference coordinators: Matthew Freeman (email@example.com), William Proctor (firstname.lastname@example.org),
Mauricio Vásquez (email@example.com) and Camilo Andrés Tamayo Gómez (firstname.lastname@example.org) by no later than 31 March 2017.
We are also hosting an ‘Adaptive Storyworld Challenge‘ in partnership with Conducttr, the world’s favourite transmedia storytelling engine for the creation of adaptive, interactive, multi-channel
experiences. We are looking for people that understand how to build storyworlds, and we invite submissions for an altered reality storyworld experience that is delivered to audiences across multiple media platforms. In return, Conducttr will award three winners
with a 1-year Conducttr Indie subscription, 2 hours mentorship on your project via Skype, and the projects showcased in Conducttr’s transmedia Newsletter. Full competition details and submission instructions for Conducttr’s Adaptive Storyworld Challenge can
be found here. You have until 30 September 2017 to complete your work and submit your presentation for consideration. Winners will be announced
at the Transmedia Earth Conference.
The spoken languages for the conference will be English and Spanish, with translation facilities provided.
Full conference website: http://the-transmedia-earth-conference.webflow.io/