Media Across Borders

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(please note that the abstract deadline, 2nd April, is in less than three weeks)

Media Across Borders:  The 1st International Conference on the Localisation of Film, Television and Video Games

Saturday 9th June, 2012 at the University of Roehampton, London

Launch event of the Media Across Borders network, funded by the Arts & Humanities Research Council (AHRC) as part of the Translating Cultures programme.

Confirmed speakers include amongst others, Kevin Robins, Jeanette Steemers, Lucy Mazdon, Laurence Raw, Jean Chalaby, Lothar Mikos and Pia Jensen.

The network aims to interrogate the myriad ways in which media content is translated and adapted across cultural borders. What happened, for example, when the UK TV series The Office was reworked for French audiences as Le Bureau? Or when Vishal Bhardwaj adapted Othello in the Bollywood musical Omkara? Or when the Tomb Raider video game had to be altered for the Japanese market? The practice of adapting media content across borders is spreading. Opportunities offered by digital technologies have accelerated creative borrowing, the franchising of media content has become firmly established.

The conference brings together academic scholars and industry professionals working in the field. It will address processes of media localisation and contemplate the broader significance of cultural translation within the creative industries. It will feature academic papers and roundtable discussions, and offer sufficient time for networking and discussions of future collaborations.

All proposals relevant to the theme will be considered, but particularly welcome are those engaging with:

– Cross-cultural remakes and adaptations
– TV Formats
– Video game localisation
– Media content franchising
– Transmedia storytelling
– Localisation through para-texts
– Fan appropriation across borders
– Cultural translation
– The universal and the particular

Abstracts of 300 words along with a short biographical note should be submitted by April 2 to mab@roehampton.ac.uk. Selected papers and case studies will be published in an edited collection.

For administrative queries please contact the network coordinator, Irene Artegiani, via the above email. For queries with regards to content please contact one of the conference organisers:

Miguel Bernal-Merino (Video Games), M.Bernal@roehampton.ac.uk, Tel. +44 20 8392 3799
Dr. Andrea Esser (TV Formats), a.esser@roehampton.ac.uk, Tel. +44 20 8392 3357
Dr. Iain Smith (Film), Iain.Smith@roehampton.ac.uk, Tel. +44 20 8392 3095

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