Michele Paule (Oxford Brookes) and Sarah Godfrey (UEA) are excited to announce this call for papers for a themed edition of the Participations Journal of Audience and Reception Studies
CFP: Girl Audiences in the ‘Girlscape’
The term ‘girlscape’ was coined by Tomiko Yoda to describe a ‘mediatic milieu, disseminated via a variety of media channels, linking feminine bodies, affects, objects, and environment’ in which the identificatory figure of the girl is placed ‘at the centre of a consumer culture conceived of as both utopian and egalitarian’ (2017, 173). Yoda develops the theory in terms of Japanese tourism campaigns drawing on wider cultural discourses that position girls as enjoying new freedoms and influence in post-70s Japan. We borrow the term and extend it to consider ways in which girls are increasingly positioned as consuming, agentic, highly visible subjects within contemporary media, and also as ideal prod-users whose online practices sustain platform activity and enjoin the consumption of others. The ‘girlscape’, while encompassing global media elements, will manifest differently in and across different local and national contexts.
If, as Michelle Santiago Cortes (2020) claims, ‘teenage girls rule the internet right now’ they must also navigate the complex conditions and restrictions of this new visibility (Banet-Weiser 2018). Girls’ participatory audience practices draw attention to ways in which algorithmic measures are serving up ever-more tailored and intimate menus for their consumption, while their own activities are consciously shaped through the ‘datafication of affect’ as they work to accrue followers (Bishop 2019; Zhao 2021). The prod-usage of girl audiences and fans enriches the transmedia landscape as they appropriate and remix content that may resist, negotiate with or entirely reproduce hegemonic girlhoods (Hall 1973). At the same time as girl fans’ labour is increasingly important to media platform activity and profitability in economies of attention, girls’ activities as fans and online participants continue to attract derision and hostility (Wilson 2018). The ‘girlscape’, of course, is not limited to digital realms; legacy media including film, young adult (YA) fiction, television, music, and merchandising ‘paratexts’ exist and combine as a part of the proliferation of popular girl-focused media.
The consumer address to girls of ‘can-do’ Western media feminisms, and the datafication of girl audience economies have been extensively critiqued for their reproduction of middle-class, white, figures and their relegation, exoticisation or elision of non-normative girlhoods. While some corporations have mobilised feminist and inclusive politics in featuring, for example, Black girls, Islamic girls, queer girls and disabled girls in their media output, such ‘naive integration’ (Heiss 2020) has been critiqued for its commodification of feminist politics, its ultimate reinscription of normate bodies, and its reproduction of cultural focus on girls’ appearance. Minoritised girls nonetheless shape their own visibility via alternative media practices such as traditional ‘zines (Reynolds 2020), Twitter signifyin’ (Florini 2014) and counter-narrative podcasts (Greene 2021). This complex and rapidly mutating milieu begs for more empirical research into how girl audiences/readers/users are engaging with the contemporary ‘girlscape’. We therefore invite papers based on original research into any aspect of girl audiences. The following themes are suggestions, but are not restrictive:
- Girl audiences of specific texts in defined ‘girlscapes’
- Integrated approaches analysing texts and their production alongside their reception by girls
- Methodologies for researching girls’ engagements with/in the ‘girlscape’
- Girls’ participatory media practices/prod-usage
- The political economies of audiences in the ‘girlscape’
- The emotional and digital labour of girls/ girl fans online
- Girls subverting/queering/evading the ‘girlscape’
- Global/national/local ‘girlscapes’ and their audiences
- Transmedia engagements in the ‘girlscape’
- Girls’ engagements with popular feminisms in the ‘girlscape’
- Girls’ navigation of streaming platforms
- Girl prod-users on algorithms/ privacy
- Girls as content creators imagining audiences
Submission Guidelines:
Authors interested in contributing to this special edition are invited to submit original research articles on the Section’s theme. We are happy to receive a range of contributions including creative responses to the theme, although we give priority to essays on actual audience and reception research. We welcome:
- Empirical audience/reception studies
- Essays investigating industry practices/political economies
- State-of-the field reviews
- Reviews of key books/essays
- Interviews
- Translations
Manuscripts should adhere to Participations submission guidelines. All submissions will undergo peer-review to ensure academic rigour and relevance. Please note we will adopt Participations’ model of cross-reviewing by others contributing to the Themed Section, and their principle of Open Refereeing, under which the names of authors and referees are known to each other.
Timeline
- Submission of proposals/abstracts: 1st June 2024
- Submission of drafts: 1st October 2024 (3 months)
- Peer Review feedback: 1st December 2024 (2 months)
- Revised Submissions: 1st February (2 months)
- From Revised Submissions to confirmation and submission to journal: 1st April (2 months)
- Publication: May 2025
References
Banet-Weiser, S. 2018. Empowered: Popular feminism and popular misogyny. Duke University Press.
Bishop, S. 2019. Managing visibility on YouTube through algorithmic gossip. New Media and Society, 21 (1112), 2589-2606.
Cortés, Michelle Santiago. 2020. Charli D’Amelio now has more followers than anyone on TikTok. Refinery 29, 27 March. Available at: https://www.refinery29.com/en-gb/2020/03/9615235/charli-damelio-most-followers-on-tiktok
Florini, Sarah. 2014. ‘ Tweets, tweeps, and signifyin’: Communication and cultural performance on “Black Twitter”. ’, Television & New Media, 15:3, pp. 223–37.
Greene, D. T. 2021. rites of passage: Black girls’ journaling and podcast script writing as counternarratives. Voices from the Middle, 28(4), 38-42.
Hall, Stuart. 1973. Encoding/decoding. In (eds) S. Hall, S., D. Hobson, D., A. Lowe and P. Willis, 2003. Culture, media, language: Working papers in cultural studies, 1972-79. Routledge Hall,,pp. 128-138.
Heiss, S., 2011. Locating the bodies of women and disability in definitions of beauty: An analysis of Dove’s campaign for real beauty. Disability Studies Quarterly, 31(1).
Jackson, S., 2021. “A very basic view of feminism”: feminist girls and meanings of (celebrity) feminism. Feminist Media Studies, 21(7), pp.1072-1090.
Reynolds, C., 2020. “My zines, so far, aren’t as political as other works I’ve produced”: Communicative Capitalism Among Queer Feminist Zinesters. Communication, Culture & Critique, 13(1), pp.92-110.
Subramanian, S., 2021. Bahujan girls’ anti-caste activism on TikTok. Feminist Media Studies, 21(1), pp.154-156.
Taylor, Anthea. 2016. Celebrity and the Feminist Blockbuster. UK: Palgrave MacMillan
Yoda, Tomiko .2017. GIRLSCAPE: The Marketing of Mediatic Ambience in Japan. In M. Steinberg & A. Zahlten (Ed.), Media Theory in Japan (pp. 173-199). New York, USA: Duke University Press.
Wilson, K., 2018. Red pillers, sad puppies, and gamergaters: The state of male privilege in internet fan communities. A companion to media fandom and fan studies, pp.431-445.
Woods, Rachel, and Benjamin Litherland. 2018. “Critical Feminist Hope: The Encounter Of Neoliberalism and Popular Feminism In Wwe 24: Womens Evolution.” Feminist Media Studies 18 (5): 905–922.
Zhao, E. J. 2021. Reconfiguring audience measurement in platform ecologies of video streaming: iQIYI’s pivot toward data-driven fandom and algorithmic metrics. International Journal of Communication, 15, 21.